In his new role, Brett will work closely with our partners to help them get even more from their Zero Latency VR attraction.
Brett brings almost 20 years across location-based entertainment, including Walt Disney World, Sky Zone, Level99, the Boston Bruins, and most recently Apex Entertainment, a multi-site entertainment destination in the US. Brett has also personally operated Zero Latency venues through MindTrek VR, giving him first-hand experience on the operator side of the business before stepping into this role.
Brett steps into a newly created role leading Venue Success, a global support function for the Zero Latency VR operator and attraction partner network.
Content and technology are the foundations of a successful virtual reality attraction. What sets a good operation and a great operation apart is just that: the operations!
Zero Latency's Venue Success is dedicated, practical support that sits alongside the technology to maximize investment for operators: revenue growth, pricing and session strategy, local marketing, guest experience, and operational best practice. All of it benchmarked against real data from across our global network.
"Our operators have always told us they want a partner invested in their business succeeding, alongside the world-class technology and experiences," says Daniel Littlepage, Chief Growth Officer at Zero Latency. "Venue Success is us formalising that investment, and Brett's track record running LBE venues himself makes him exactly the right person to lead it."
"I understand the realities of running an LBE business because I've been on the operator side of the table myself," says Bovio. "Venue Success is about bringing that experience together with what we're seeing across the whole Zero Latency network, so every operator has a practical, tailored plan for growth."
Brett will work with both Zero Latency branded standalone operators across the globe, VR arcades such as Grid City VR, and our location-based entertainment partners such as Family Entertainment Group, Speedpark, Le Mans Karting, Tag-E and Third Culture Entertainment.
Welcome to the team, Brett.
Connect with Brett on LinkedIn or reach out via email brett.bovio@zerolatencyvr.com