And in true New Orleans fashion, the summit wasn’t just about business—it was also about connection, culture, and a little bit of unexpected magic, including a rare snowfall that added an unforgettable twist! As proud event sponsors, Zero Latency VR was thrilled to be part of the conversation. If you couldn’t make it, don’t worry—we’ve summarized our key takeaways from the event.
A major focus of this year’s summit was understanding the evolving U.S. market and how FECs can maintain profitability in an increasingly competitive landscape. Industry leaders emphasized the importance of differentiation, with discussions revolving around marketing strategies, leveraging new technologies, and ensuring every guest interaction leaves a lasting impression.
Pricing strategies were another hot topic, with experts warning against undervaluing experiences. Setting prices too low can lead customers to perceive an offering as low quality, reinforcing the importance of finding the right balance between affordability and perceived value. Recent research shows that consumers are willing to pay a premium for high-quality experiences.
The summit also addressed concerns about major competitors entering local markets. The key to thriving, even when a competitor opens nearby, is differentiation. FEC operators were encouraged to focus on unique, high-quality attractions that provide emotionally engaging customer experiences that can’t be easily replicated like exclusive social immersive experiences.
While automation and unattended attractions are on the rise, experts at the summit emphasized that not all experiences should be attendantless. Personal interactions create memorable moments, and a well-trained staff enhances guest engagement and can increase spending per visit.
For more insights on how staffing impacts guest engagement and entertainment center ROI, check out How Amazing Hosts Boost Entertainment Center ROI.
Beyond the insightful sessions, IAAPA FEC Summit 2025 was also a celebration of community and culture. Attendees kicked off the event with a lively opening reception, donning festive costumes and embracing the spirit of New Orleans. Monday evening’s visit to Mardi Gras World gave guests a behind-the-scenes look at the city’s legendary parades and traditions, adding a touch of magic to the networking experience.
And, of course, who could forget the unexpected snowfall? While New Orleans is known for its warm Southern charm, a rare dusting of snow added an unforgettable twist to this year’s event, making it a summit to remember.
As attendees head home, they leave with fresh strategies, stronger industry connections, and a renewed enthusiasm for creating exceptional entertainment experiences. Zero Latency VR is proud to help FEC operators solve key industry challenges, offering unique, mind-blowing experiences that guests love. If you’re looking to elevate your venue with a premium, high-replay attraction that keeps guests coming back, Zero Latency VR has the solution.
Contact the Zero Latency team to learn more.