Every guest walks through your lobby. It’s the one space every person sees—often multiple times a day. But is it working for you, or simply filling space?
For resort guests especially, the lobby is more than a pass-through. It’s the first impression. It sets the tone. And when used strategically, it becomes one of the most powerful revenue generators on your property.
Let’s face it, your guests didn’t come to sit in a room. They’re here to do something. To feel something. They’re ready to spend on experiences that create lasting memories—so why let those moments happen somewhere else?
Start the Memories Where the Trip Begins
Guests on vacation arrive in a different mindset. They’re here to relax, explore, and share special moments with friends or family. They’ve already budgeted for unforgettable experiences. So why not start delivering them right in your lobby?
From immersive games to photo-worthy interactions, the lobby can become the first stop in their vacation story—a place where the excitement begins before they even reach the pool or park.
Why Lobbies Are the New Revenue Centers
Today’s travelers expect more than a couch and a coffee table in the lobby. Hoteliers are responding by rethinking these spaces as:
- Social hubs with live music, pop-ups, and events
- F&B extensions with dynamic bar setups and snack concepts,
- Entertainment zones with arcade games, immersive tech, and community activations.
Real-World Example: Universal’s Terra Luna Resort
At Universal’s new Terra Luna Resort in Orlando, the guest experience starts the moment they enter. Located beside the highly anticipated Epic Universe theme park, Terra Luna leans into its theme of discovery and exploration—with a lobby that reflects that energy.
Family Entertainment Group (FEG), a Zero Latency partner, installed a dedicated game room, featuring a curated mix of arcade and video games, VR experiences, a themed photo booth, and licensed prizes.
It’s the second arcade FEG has installed at a Universal property this year, following a similar project at Stella Nova Resort. Drawing attention, creating fun, and driving real revenue!
FEG manages the full arcade operation end-to-end, making it simple for hotel teams to focus on the guest, not the tech.
Disney Has Been Ahead of the Curve
Nearly every Disney Resort hotel includes an arcade, strategically placed for convenience and guest enjoyment. These spaces give families an extra activity to enjoy together and help keep guests engaged and spending between park visits.
Experiences That Stick
Memorable travel comes down to moments. A playful competition in the lobby game room, a photo snapped with a prize, a group cheering each other on in VR—these moments help guests connect. They also help hotels differentiate.
Hotels like Sonesta Maho Beach Resort offer games in a “Teen Zone.” At InterContinental Times Square, themed installations align with major events like the U.S. Open. National Hotel Miami Beach mixes art and cocktails events to keep guests connected to the local culture.
Easy Activation, Strong Returns
With the right partner, it’s easier than ever to add high-impact entertainment. Family Entertainment Group and Zero Latency VR offer turnkey setups—bringing in expertise, operations support, and cutting-edge experiences that help convert space into profit.
Zero Latency’s free-roam VR leads the pack in social entertainment with top-tier return per square foot and powerful guest impact.
Bottom Line: Make the Lobby Count
Your lobby is the one place every guest passes through. It’s your opening message, your daily stage, your chance to leave a lasting impression. Done well, it creates buzz, generates content for social media, and drives revenue daily.
If guests are already walking through it—give them a reason to stop. And a reason to come back.
Ready to See What Your Lobby Is Really Worth?
Evaluate the return per square foot of your current lobby. If passive seating and unused corners are dominating the space, there’s likely revenue being left on the table.
To explore what’s possible:- Connect with Zero Latency VR’s venue development team
- Speak with trusted consultants like Pinnacle Entertainment Group or Family Entertainment Group
These partners specialize in transforming hotel and resort spaces into high-performing, memory-making guest experiences.