Virtual Reality has revolutionized the entertainment industry, offering immersive experiences that captivate audiences of all ages. With consumers now viewing VR as appealing as going to the movies, it has become essential for entertainment centers to offer a VR attraction. As an entertainment center owner, selecting the right VR attraction can significantly boost your venue's performance. Here’s what you need to consider to make an informed and impactful decision.
As a seasoned business owner and Senior Venue Development Manager at Zero Latency, here’s my top tips to help you establish a strong foundation for your business.
1. Content Variety and Quality
The content of the VR experience is paramount. High-quality graphics, engaging storylines, and interactive elements make for memorable experiences. Our recent research shows that consumers have high expectations for impressive graphics and visuals, followed closely by great games. Look for a VR attraction that offers a variety of content and experiences to keep visitors coming back for more. Consider incorporating well-known IPs to draw in crowds and ensure that you offer more than just entry-level content or content available for in-home VR systems to win the repeatability stakes.
Think about your target demographic. Are your visitors primarily families with young children, teenagers, or adults? Different age groups have varying preferences, so choose VR experiences that align with their interests and capabilities.
2. Space Requirements
VR attractions come in various formats, from compact stand-alone units to large, arena-scale free roam VR installations. Evaluate the available space in your entertainment center and choose an attraction that fits comfortably. Consider how many players can participate per session, as the ability to share the experience with friends and family is a key driver for consumers. Additionally, over 50% of consumers expect physical movement from VR, which helps differentiate it from in-home VR experiences.
3. Ease of Use and Maintenance
Simplicity in operation and maintenance is essential for the smooth running of your entertainment center. Choose VR systems that are user-friendly for both staff and guests, and check for reliable customer support and warranty options. While haptics and body-tracking wearables can add an element of high technology, they can also reduce throughput, confuse consumers, and have a higher chance of breakdowns. Invest in high-quality wireless headsets and controllers for ultimate plug-and-play fun.
4. Safety and Comfort
Safety is a top priority in any VR attraction. Ensure the equipment is hygienic and comfortable, with adjustable settings to accommodate different users. Implement safety protocols, such as regular sanitation of headsets and controllers, and provide clear instructions and assistance to prevent accidents and ensure a positive experience for all users.
5. Cost and Return on Investment
Evaluate the cost of the VR attraction against the potential return on investment. While high-end VR systems can be expensive initially, they might attract more visitors, command a premium price, generate higher revenue, and have greater longevity. Consider the long-term benefits and how the VR attraction can differentiate your entertainment center from competitors.
6. Marketing Potential
A cutting-edge VR attraction can be a powerful marketing tool. Promote the unique experience through social media, local advertising, and partnerships with influencers. Highlight special features and exclusive content to draw in curious visitors. Engaging marketing campaigns can create buzz and drive foot traffic to your entertainment center while also helping cross-sell within the venue. Utilize screens showing the live action in your venue to drive curiosity. See how your VR partner supports you with marketing tools.
Conclusion
Choosing the perfect VR attraction for your entertainment center involves a careful balance of understanding your audience, evaluating space and cost, and prioritizing quality, safety, and ease of use. By considering these factors, you can select a VR experience that not only entertains but also enhances your venue's reputation and profitability. Dive into the future of entertainment with the right VR attraction, and watch your business soar.
For advice on the best VR arena for your venue, reach out to the Zero Latency Venue Development team, who will be happy to help.