The partnership will see Zero Latency VR’s immersive, free-roam experiences integrated into Seef Entertainment’s premier leisure destinations, marking a significant milestone in both companies’ regional growth strategies. The collaboration supports Seef Entertainment’s ambition to expand its entertainment portfolio with innovative, technology-led attractions, while reinforcing Zero Latency VR’s continued expansion across the Middle East.
The agreement aligns with Bahrain’s broader vision to strengthen its entertainment and tourism sectors through world-class, future-focused experiences. By bringing premium virtual reality attractions to the Kingdom, the partnership aims to position Bahrain as a leading regional destination for interactive family entertainment.
Commenting on the announcement, Ahmed Yusuf, Chief Executive Officer of Seef Properties, said the partnership represents a step-change in how entertainment destinations are designed and experienced:
"“This partnership represents a major milestone in our journey to redefine the concept of entertainment by creating modern, technology-driven destinations that go beyond the traditional experience. We believe in investing in the industries of the future—those built on innovation and cutting-edge technology that adapt to the rapidly evolving landscape of family entertainment. Our partnership with Zero Latency VR reflects our commitment to offering world-class content that positions the Kingdom of Bahrain among the region’s most exciting entertainment destinations."
Ahmed Yusuf, Chief Executive Officer of Seef Properties
Yusuf added that the partnership supports Seef Mall – Seef District’s recently announced repositioning strategy, which focuses on reinventing Bahrain’s shopping and entertainment experience through modern concepts. The plan includes upgraded entertainment facilities, expanded family and interactive gaming zones, the relaunch of Magic Island with a new identity, the introduction of international brands, and a refreshed dining precinct.
Daniel Littlepage, Chief Growth Officer of Zero Latency VR, said the partnership reflects strong alignment between the two organisations’ visions for premium entertainment experiences:
"We’re incredibly excited to join forces with Seef Entertainment, whose vision for introducing Zero Latency VR across their portfolio reflects our shared passion for innovation and world-class entertainment. The Middle East continues to see strong demand for premium interactive gaming experiences, and partnering with a group that understands how to deliver unforgettable guest experiences marks an important step in our regional journey. Over the past decade, we’ve welcomed more than five million players worldwide. We believe this partnership with Seef Entertainment will serve as a powerful model for regional expansion and help establish Bahrain as a major destination for virtual reality enthusiasts across the Middle East."
Daniel Littlepage, Chief Growth Officer of Zero Latency VR
Seef Entertainment operates a portfolio of leading leisure brands across Bahrain, including Magic Island, Yabeela—Bahrain’s largest indoor entertainment centre spanning 6,000 square metres—Jumpoline indoor trampoline park, and Hawa, the Kingdom’s largest inflatable entertainment venue.
Zero Latency VR operates more than 150 locations across 30 countries. Founded in Melbourne, Australia in 2015, the company is known for its free-roam virtual reality experiences that allow players to move untethered through expansive spaces, delivering the sensation of stepping directly into a video game world.
Press Contact:
Luke Mitchell
PR & Communications Manager
luke.mitchell@zerolatencyvr.com
