Across the globe, karting venues are shifting gears. The thrill of the track still pulls crowds, but today’s guests want more than a few laps and a leaderboard. They want a full day of adrenaline: a place to race, play, hang out, and celebrate.
That’s why leading racetracks are expanding beyond the track with great food, strong beverage programs, and premium group attractions that keep the energy high.
FROM PIT STOP TO FULL-DAY DESTINATION
Free-roam virtual reality is proving to be one of the most powerful additions. It fills the gaps between race sessions, keeps groups on site longer, and turns idle space into high-margin entertainment.
The result is an adrenaline-fueled day out that guests remember and tell their friends about.
“Zero Latency VR has been a great addition within our entertainment facility. Our magic lies in adrenaline-filled yet accessible group activities… and the technology and the experience that Zero Latency has brought fits perfectly within that model of our facility and our business.”
Brad Copley, Owner, Boss Pro Karting & Events / Boss VR Arena, Cleveland OH
THE ADRENALINE OVERLAP: COMPETITION, THRILLS AND SOCIAL ENERGY
VR and karting attract the same kind of guests. Both appeal to friends, families, and corporate teams who love to compete, celebrate wins, and share the rush. These guests are chasing collective adrenaline without risk. They spend more when the experience keeps the energy high and the options varied.
Being able to race, play, and relax in one venue makes life easier for groups. Operators already serving birthdays, team events, and families see Zero Latency VR as a natural fit that adds depth, not complexity.
For outdoor tracks, a reliable indoor attraction also keeps the fun going whatever the weather.
Zero Latency is loved by:
- Corporate Team Building Bookings
- Millennial And Gen Z thrill-seekers
- Families
- Students
- Sporting Clubs
- Repeat Visitors
Karting and VR share the same mindset — high energy, social, and built for connection. Together they create a complete entertainment experience.
FAST TRACK TO HIGHER REVENUE
Karting venues that have added Zero Latency VR are driving significant incremental revenue. Every VR session adds new income on top of existing karting performance with karting partners making up to $1m USD per year from Zero Latency VR ticket sales at their site.
Every square foot matters. Zero Latency VR is engineered to deliver strong returns from a compact footprint.
- Compact footprint: from 1,055 sq ft (98 m²)
- High throughput: 8 players every 30 minutes
- Low ops load: one attendant per session
- Reliable: 24/7 support with minimal downtime
- Flexible pricing: premium add-on, package or private event
- Award-winning AAA quality VR experiences that blow guests minds
- One attraction, 9 thrilling adventures that drive repeat plays
“The quality of the zero latency system has been great. Very, very rarely do we have any downtime because of the system. Everything works, we get groups in and out, without any downtime in between sessions.”
Joe Ritenour, General Manager, Boss Pro Karting Cleveland OH
PODIUM QUALITY MATTERS
Operators that invest in quality attractions see it reflected in their bottom line.
Lower-cost VR setups might look appealing on paper, but downtime, resets, and inconsistent experiences quickly erode returns and guest experience.
Zero Latency’s Gen 3 wireless platform and global service network are designed for high-traffic venues that demand reliability. The system runs all day, every day, with the consistency operators expect from a premium entertainment product.
Like with karting, Zero Latency functions as a genuine anchor attraction, proven to lift overall performance in mixed-activity venues. More than 100 Zero Latency VR sites worldwide operate as standalone destinations, demonstrating the strength of the experience beyond an arcade floor.
“There are a lot of really crappy virtual reality experiences out there. Zero Latency isn't one of them. They're the best. The experience in the virtual reality world and within the arena is the best.”
Brad Copley, Owner, Boss Pro Karting & Events / Boss VR Arena, Cleveland OH
GUESTS LOVE IT — AND THEY TELL THEIR FRIENDS
Zero Latency experiences generate stories people can’t stop sharing. Here's what guests at some of our karting partner venues have to say.
“The idea of combining VR and Karting was pure genius !! Highly recommend 10/10”
Delano, Google Local Guide, Kelowna Karting, Canada
“Went here for a surprise 50th birthday party. We had the full package, supercart, VR experience and a Lasertag session plus food and drinks on the bar. ... The VR experience was next level mind blowing. Never done any VR this GOOD. We went away full of excellent stories and a great laugh.👌👌👌”
Dan, Google Local Guide, Le Mans Entertainment, Dandenong Australia
“Had an amazing time with my daughter!... Lots of different games and activities to choose from! We tried karting and VR(Haunted) and we absolutely loved both activities! We will definitely be going back very soon. Worth every penny! A+++”
Steve, Google Local Guide, TAG E-Karting & Amusement Sainte-Thérèse, Canada
“Went here for a company event recently and had a blast! The time goes quick on the raceway, but my actual favorite part was the VR experience. Seriously so crazy— but so fun!!”
Jess, Google Local Guide, Octane Raceway, Scottsdale AZ, US
“Went here for part of my future Brother-In-Law’s bachelor trip It was absolutely incredible.... By far our favorite part was playing Outbreak in the VR.”
Justin, Google Local Guide, Boss Pro Karting, Cleveland OH, US
These reviews translate directly into repeat visits and word-of-mouth marketing. The lifeblood of any entertainment venue.
A WINNING PARTNERSHIP
One attraction with nine thrilling experiences to suit different audience segments. With full operational support, marketing assets, and training, the integration process is fast, smooth, and built for success.
“Zero Latency is the best. It delivers an experience that is unmatched, and it does so at a high price. The positioning is premium, the experience is premium, the price is premium. Any venue that’s considering Zero Latency should go in knowing they’re investing in the best”
Brad Copley, Owner, Boss Pro Karting & Events / Boss VR Arena, Cleveland OH
Entertainment is evolving fast. Venues that invest in immersive, high-quality attractions are leading the pack.
Zero Latency VR delivers:
- A proven ROI model
- A shared adrenaline audience
- A turnkey setup
- Premium, reliable technology
- Experiences customers can’t stop talking about
The outcome is simple: more excitement, more bookings, higher spend per visit and a day out guests remember long after the race is over.
Ready to Accelerate Your Venue’s Performance?
Chat to the Zero Latency team about turning your spare space into high-octane profit and keep the momentum going lap after lap.
