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The essential guide to starting a business in 2024

Are you planning to launch your own business in 2024? You're not alone. 

According to a recent Incfile survey, a whopping 78% of Americans aspire to be their own boss. While the journey of entrepreneurship can be both rewarding and challenging, with the right guidance, you can set yourself up for success.

Big businesses start small

As a seasoned business owner and Senior Venue Development Manager at Zero Latency, here’s my top tips to help you establish a strong foundation for your business.

1. Find your passion

Starting a business is a significant time investment. Choose a venture that aligns with your passions. Your enthusiasm will not only fuel your commitment but also enhance your overall job satisfaction.

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2. Market research

Before diving in, it's crucial to conduct thorough market research. Understand the demand for your product or service, identify your target audience, and assess the long-term growth potential of your chosen market.


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3. Selecting a business model 

Consider whether you want to start from scratch or explore existing business models like franchises or licenses. These options offer established brand recognition and ready-to-go business models, potentially reducing your startup risks.

4. Financing your dream

Securing funding is key to getting your business off the ground. Explore options such as self-funding, bank loans, or finding investors who can provide both capital and mentorship. Regardless of your financing route, a comprehensive business plan detailing operational costs and profit projections is essential.


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5. Explore Available Grants

Check if there are any grants available in your area to support your business. 

There's a wide range of support for startups and entrepreneurs, and taking advantage of grants can ease your financial burden.


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6. Budget for Success

Allocate a sufficient budget for marketing, as it's critical for a new business's success. 

If marketing isn't your expertise, consider hiring a marketing agency to maximize your reach and impact.


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7. Networking

Starting a business can be daunting and isolating. Build a network of fellow business owners and entrepreneurs. Their experiences and support can prove invaluable as you navigate the challenges of entrepreneurship.

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If 2024 is your year to start, reach out to the Zero Latency team. 

We've assisted countless entrepreneurs in launching successful, innovative businesses. 

Let us help you turn your exciting venture into a reality.